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Spend Less on Client Acquisition, Boost Loyalty and Referrals

USA Real Estate News-RISMedia - Fri, 2022-05-13 04:04

The real estate industry spends way too much money finding new clients. Approximately 20% of all marketing dollars go toward adding new clients, only to lose them as they leave the closing table. Compare that to companies such as Southwest Airlines, Nordstrom and Marriott that spend less than 4% of their marketing spend on new customer acquisition.

LPI Creates ‘Luxury Dream Home’ Model Based on Top Demands of High-Net-Worth Buyers

USA Real Estate News-RISMedia - Fri, 2022-05-13 04:03

Seven major priorities currently define what high-net-worth buyers are looking for in this unprecedented, red-hot housing market…and for the first time, those needs and desires are being brought to life through a marquee illustration by Luxury Portfolio International® (LPI), titled the “Luxury Home of Today,” the company has announced.

The Most Popular Cities for Gen Z Homebuyers

USA Real Estate News-RISMedia - Fri, 2022-05-13 04:02

Those on the older end of Generation Z—those born between 1997 and 2012—are now of age to attend college, start their careers and buy their first homes. But where they looking to buy?

A new study by LendingTree aims to answer that question through analysis of mortgage offers given last year to adult Gen Z users of its platform across the nation’s 50 largest metros. Its new report shows adult Gen Zers account for an average of 10% of homebuyers. Here’s what else the study found.

Some key findings:

New Study Compares Share of Old and New Homes Across Top U.S. Cities

USA Real Estate News-RISMedia - Fri, 2022-05-13 04:01

That old-home charm and reduced pricing might be appealing to many homebuyers, despite safety risks and renovation costs. But the real estate market renews constantly, and modern homes make it to the market every year.

Announcing Inman Connect Las Vegas, August 3-5, 2022

USA Real Estate News-Inman - Fri, 2022-05-13 04:00
Inman Connect Las Vegas returns this August. Don't miss the opportunity to learn from the industry's best, network with like-minded pros and gain insights into where real estate is headed.

LeadingRE Adds Milestones to Solutions Group Program

USA Real Estate News-RISMedia - Fri, 2022-05-13 04:00

Leading Real Estate Companies of the World® has announced that it has selected Milestones for its Solutions Group program, a collection of preferred business resources for the global network of 550 real estate firms. Milestones offers technology solutions that allow real estate professionals to continuously create repeat and referral business through enhanced customer lifecycle management, the company stated.

Oh, shift! What agents need their clients to understand fast

USA Real Estate News-Inman - Fri, 2022-05-13 03:38
Given the relocation craze and the turning tides, buyers and sellers need to shift their strategies (and their etiquette) in this market. Here is what we wish clients understood right now.  

You just took a new listing. Can you answer these 10 questions?

USA Real Estate News-Inman - Fri, 2022-05-13 03:34
Only a small percentage of agents can answer these ten questions about their listings, according to author and coach Bernice Ross. Are you one of the select few who can? 

4 selling strategies that need to shift with the market

USA Real Estate News-Inman - Fri, 2022-05-13 03:17
Although the tried-and-true has its benefits, there's nothing wrong with shaking things up and charting your own course in today's market. Rachael Hite helps you question what you think you know about working with your clients today.
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