The real estate industry spends way too much money finding new clients. Approximately 20% of all marketing dollars go toward adding new clients, only to lose them as they leave the closing table. Compare that to companies such as Southwest Airlines, Nordstrom and Marriott that spend less than 4% of their marketing spend on new customer acquisition.
Seven major priorities currently define what high-net-worth buyers are looking for in this unprecedented, red-hot housing market…and for the first time, those needs and desires are being brought to life through a marquee illustration by Luxury Portfolio International® (LPI), titled the “Luxury Home of Today,” the company has announced.
Those on the older end of Generation Z—those born between 1997 and 2012—are now of age to attend college, start their careers and buy their first homes. But where they looking to buy?
A new study by LendingTree aims to answer that question through analysis of mortgage offers given last year to adult Gen Z users of its platform across the nation’s 50 largest metros. Its new report shows adult Gen Zers account for an average of 10% of homebuyers. Here’s what else the study found.
Some key findings:
That old-home charm and reduced pricing might be appealing to many homebuyers, despite safety risks and renovation costs. But the real estate market renews constantly, and modern homes make it to the market every year.
Leading Real Estate Companies of the World® has announced that it has selected Milestones for its Solutions Group program, a collection of preferred business resources for the global network of 550 real estate firms. Milestones offers technology solutions that allow real estate professionals to continuously create repeat and referral business through enhanced customer lifecycle management, the company stated.